In Vitro Fertility Goddess

IVF: the New Black?

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Hollywood has been embracing it for years, although they still don't care to admit it, and now it's catching on throughout the rest of the western world. It's IVF and it's coming to a place near you, if it isn't there already.

While existing IVF clinics are expanding and upgrading to bigger and better premises, in the downtown of some cities they're popping up on every street. Pop out for a carton of milk and there's an IVF clinic where the 7/11 used to be.

Once the domain of a few well-heeled older career women, now women of all ages and socio-economic backgrounds are turning to it as fertility rates fall and infertility rates climb.

In previous times it was a hush hush thing, not to be discussed, now the internet is awash with woman trawling the infertility sites at all hours of the day and the night. Entire communities, even societies, are being formed in cyberspace and IVF is the hot topic, the strongest link.

There was a saying, when your taxi driver starts talking about share investment it's time to sell. Well now there's every chance your taxi driver knows something about IVF as his niece/cousin/wife is having it. So it's time to sign up or stop, you decide.

IVF is like the little black dress, the one size fits all approach to infertility although, like the little black dress it cannot compensate for all ills. Like the LBD, what you resort to when nothing else suits, IVF is what women turn to when in doubt or when all else fails.

And did I mention that it can also burn a considerable hole in your wallet?

Similarly, its status in the infertility field is dominant. On the sites it outnumbers the other topics in hits and posts significantly.

Most importantly, what black is to fashion - a main stayer that has been around for a long time, is here to stay and getting bigger every year - IVF is to fertility treatment. If you don't believe me ask your taxi driver.

Jodi Panayotov author of In Vitro Fertility Goddess »